For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. Rogers lists and defines 1,012 marketing strategies and tactics succinctly by category, and provides a way to retrieve them by any of the different names they're known by. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms. As a reliable how-to for people preparing formal plans for projects in marketing, advertising, and public relations, Rogers' field tested material, his own and others', can be quickly understood and immediately applied. The result is a unique, necessary resource for marketers on the way up--and for those already there. Rogers' approach is simple and linear. First, he describes a basic method for developing a marketing plan by detailing effective research techniques. He illustrates how to identify prime customers and prospects, as well as how to evaluate products, services and organizations, and then imparts the objective-setting process, including directions for establishing clear and measurable marketing goals. He defines specific tactics, offering a glossary of terms. Strategies are listed in separate chapters, categorized by their application to: market, product or service, name or brand, packaging, pricing, distribution or logistics, and other criteria. In addition, he discusses key promotion strategies that will increase the success of current marketing efforts. The book concludes with 19 appendices that present tabular detail and other valuable information.
7 Strategies and 10 Tactics to Become a Super Thought LeaderSome people have a natural gift that pushes them into Thought Leadership roles. Other people know they want to get there but they need a bit of help. In just 60 pages, this easy to read and practical book gives you 7 strategies and 10 tactics that will help you reach your goal of becoming a thought leader. Learn how to identify your skills, what to focus on, and how to present yourself. And, learn about an array of tactics, from speaking, writing, volunteering, and mentoring, that will get you closer to your goal. Written by someone who's been frequently touted as a global thought leader in the field of marketing research, the strategies, tactics, and examples are easily accessible to everyone. Who can benefit from this book?Do you want to rise the ranks more quickly at work? This book will give you concrete suggestions on things to do that will make your boss take notice of you and your skills.Are you currently unemployed? This book will explain tactics you can use to get you noticed by recruiters. Learn tips and tricks for getting people to learn and appreciate what your skills are.Everyone can benefit from this book. You don't need to aspire to being a Thought Leader to benefit from it. You simply need to want to be better at your job, more informed about your world, or feel more confident about yourself.
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA).
This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world.
Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
What difficulties does an adult returning to study face? What pressures will they feel, on themselves, their relationships, family, workplace, friends and social life. Their finances and health can also suffer. But returning to study can also be the best decision a person can make so it is a tragedy when an adult student succumbs to these very real pressures. This is a practical handbook to guide the reader through the pitfalls and pressures.
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