For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. Rogers lists and defines 1,012 marketing strategies and tactics succinctly by category, and provides a way to retrieve them by any of the different names they're known by. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms. As a reliable how-to for people preparing formal plans for projects in marketing, advertising, and public relations, Rogers' field tested material, his own and others', can be quickly understood and immediately applied. The result is a unique, necessary resource for marketers on the way up--and for those already there. Rogers' approach is simple and linear. First, he describes a basic method for developing a marketing plan by detailing effective research techniques. He illustrates how to identify prime customers and prospects, as well as how to evaluate products, services and organizations, and then imparts the objective-setting process, including directions for establishing clear and measurable marketing goals. He defines specific tactics, offering a glossary of terms. Strategies are listed in separate chapters, categorized by their application to: market, product or service, name or brand, packaging, pricing, distribution or logistics, and other criteria. In addition, he discusses key promotion strategies that will increase the success of current marketing efforts. The book concludes with 19 appendices that present tabular detail and other valuable information.
7 Strategies and 10 Tactics to Become a Super Thought LeaderSome people have a natural gift that pushes them into Thought Leadership roles. Other people know they want to get there but they need a bit of help. In just 60 pages, this easy to read and practical book gives you 7 strategies and 10 tactics that will help you reach your goal of becoming a thought leader. Learn how to identify your skills, what to focus on, and how to present yourself. And, learn about an array of tactics, from speaking, writing, volunteering, and mentoring, that will get you closer to your goal. Written by someone who's been frequently touted as a global thought leader in the field of marketing research, the strategies, tactics, and examples are easily accessible to everyone. Who can benefit from this book?Do you want to rise the ranks more quickly at work? This book will give you concrete suggestions on things to do that will make your boss take notice of you and your skills.Are you currently unemployed? This book will explain tactics you can use to get you noticed by recruiters. Learn tips and tricks for getting people to learn and appreciate what your skills are.Everyone can benefit from this book. You don't need to aspire to being a Thought Leader to benefit from it. You simply need to want to be better at your job, more informed about your world, or feel more confident about yourself.
Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context.
The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing.
Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign.
Having to look for a job sucks. It's painful, time consuming, you may be able to sell services or products, but having to sell yourself is humbling, and sometimes frustrating - because you don't know how wonderful you are! I've heard every excuse from 'well, you know, I'm 'old', so they won't hire me...' to '...I keep getting calls from recruiters and interviews, but then I never hear from them again...' You are selling a solution to a problem the company needs to fix. You might be getting in the door to the first interview, but if you are focused on asking them what they can do for you, and not really getting to the problem of what they need fixing, then you will not get that job. What I have found in 22 years of human resources, recruiting, and business ownership - many companies don't know what they are looking for, and the candidates don't know what to ask for. This compendium of my blogs and newspaper 'ask-the-expert' columns will help the job seeker learn more about the job market and how to really search for and get that 'dream job.'
Website Profits Articles
Website Profits Books