For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. Rogers lists and defines 1,012 marketing strategies and tactics succinctly by category, and provides a way to retrieve them by any of the different names they're known by. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms. As a reliable how-to for people preparing formal plans for projects in marketing, advertising, and public relations, Rogers' field tested material, his own and others', can be quickly understood and immediately applied. The result is a unique, necessary resource for marketers on the way up--and for those already there. Rogers' approach is simple and linear. First, he describes a basic method for developing a marketing plan by detailing effective research techniques. He illustrates how to identify prime customers and prospects, as well as how to evaluate products, services and organizations, and then imparts the objective-setting process, including directions for establishing clear and measurable marketing goals. He defines specific tactics, offering a glossary of terms. Strategies are listed in separate chapters, categorized by their application to: market, product or service, name or brand, packaging, pricing, distribution or logistics, and other criteria. In addition, he discusses key promotion strategies that will increase the success of current marketing efforts. The book concludes with 19 appendices that present tabular detail and other valuable information.
7 Strategies and 10 Tactics to Become a Super Thought LeaderSome people have a natural gift that pushes them into Thought Leadership roles. Other people know they want to get there but they need a bit of help. In just 60 pages, this easy to read and practical book gives you 7 strategies and 10 tactics that will help you reach your goal of becoming a thought leader. Learn how to identify your skills, what to focus on, and how to present yourself. And, learn about an array of tactics, from speaking, writing, volunteering, and mentoring, that will get you closer to your goal. Written by someone who's been frequently touted as a global thought leader in the field of marketing research, the strategies, tactics, and examples are easily accessible to everyone. Who can benefit from this book?Do you want to rise the ranks more quickly at work? This book will give you concrete suggestions on things to do that will make your boss take notice of you and your skills.Are you currently unemployed? This book will explain tactics you can use to get you noticed by recruiters. Learn tips and tricks for getting people to learn and appreciate what your skills are.Everyone can benefit from this book. You don't need to aspire to being a Thought Leader to benefit from it. You simply need to want to be better at your job, more informed about your world, or feel more confident about yourself.
This book is not a 'how to make a million in your first year' book. If that's what you are looking for, you probably need to go back to your Amazon search results. Instead, this book provides a real account of marketing a small business over seven years. In this book I will share with you the marketing I have tried to boost sales, what has worked and what hasn't. I have read a number of business books. These books have claimed that if I follow their advice I can make my business profits sky-rocket. I will talk you through the lessons these books preached and once I tested them, how effective they were. I am hoping that the story of my business journey provides you with some insight, saves you from wasting time, answers some of your questions and gives you ideas for your own business.
Even if communities understand how to follow the principles of spiritual warfare, the actual winning of souls usually occurs on the personal level. Big-picture evangelistic strategy must be complemented by an understanding of personal evangelism. Weapons and Tactics teaches individual Christians how to apply the evangelistic principles described in Principles of War. Using thorough analysis of Scripture and real-life examples, Jim Wilson provides insight on spiritual weapons (what God has given us to fight with) and tactics (the effective use of those weapons) with simple, powerful language. Weapons and Tactics calls us to personal, life-changing obedience as we follow our captain in the fight.
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