This book tells you how to publish online advertisements easily and quickly. Step-by-step instructions and illustrations reveal how to set up your own free ad server, change out ads fast, on one or many websites, and increase website income. "Ad Serving For Online Publishers" is specifically for website owners, website administrators, and ad agency brokers who need to control Internet marketing campaigns, multiple banner ads, product ads, and affiliate promotions, with more choice over where, when, and to whom advertising is displayed. In this book you will discover how to: - improve monetization of a website with advertising - correctly format advertiser text links, display ads, and affiliate ads - set up campaigns and control conditions of delivery - place your ads where viewers notice them - automatically have ads display in preferred locations without coding - accommodate desktop, tablet, and smartphone users - track ad performance and generate revealing reports - optimize your ad campaigns to increase revenue
Online distribution opportunities for independent film and video producers have never looked better. With the growing demand for online video content and the increasing popularity of DIY distribution sites like CreateSpace and Gumroad, filmmakers have never had a better shot at getting their films seen than now! This book delves into the process of marketing and selling your independent films and videos online using the free tools available to you. Learn how to solicit reviews, sell DVDs and digital videos on demand, grow a loyal audience, and share your work with a world-wide audience.
Welcome to the world of online comping! This book is the ideal companion for anyone who is starting out in promotional marketing. It will give an informative and insightful look into the world of online promotions and help you to run your own successful campaigns. This is the third book in the "Win Competition Online" series focusing on you the promoter. Now, there will be a bit of competition advice thrown in, it's still a comping book after all, but this is where you the promoter will take centre stage. Winning the new business over your competitors or just winning more exposure for your brand and company; let's get you in tip top shape. You don't have to be a marketing wiz or PR darling to understand my books. They're set out in plain and simple English; jargon free and full to the brim with insightful information; you lucky promoter you. Now, on with the campaign.... With this UK Edition you can: Learn what it takes to become a first class promoter Set up promotions using social media Work at your best in advertising ...And much, much more! Facebook.com/wincompetitionsonline Twitter.com/wincompsonline Wincompetitionsonline.com Author: David Fuentes Cover Design: Thomas Phipps"
Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Schindler, Siemens, Toyota, Mazda, and Maekawa - to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.
Nonlinear behavior can be found in such highly disparate areas as population biology and aircraft wing flutter. Largely because of this extensive reach, nonlinear dynamics and chaos have become very active fields of study and research. This book uses an extended case study - an experiment in mechanical vibration - to introduce and explore the subject of nonlinear behavior and chaos. Beginning with a review of basic principles, the text then describes a cart-on-a-track oscillator and shows what happens when it is gradually subjected to greater excitation, thereby encountering the full spectrum of nonlinear behavior, from simple free decay to chaos. Experimental mechanical vibration is the unifying theme as the narrative evolves from a local, linear, largely analytical foundation toward the rich and often unpredictable world of nonlinearity. Advanced undergraduate and graduate students, as well as practising engineers, will find this book a lively, accessible introduction to the complex world of nonlinear dynamics.
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