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Email Marketing Informer
Confused about how to make Email Marketing work for you and how it can make you money? Already using Email Marketing but want some great information on how to make it more effective? Welcome to the Email Marketing Informer. From the basics to the more advanced and a superb Bonus on the back pages, this book will give you the tools and the confidence to start your own highly successful Email Marketing Campaign. Some of the topics covered include: Getting the basics right! Types of email campaigns Breakdown of an effective email message Getting subscribers Traffic Keeping subscribers Advanced email marketing Jon also offers great continued support via email or his 'Internet Marketing Made Easy' Blog. Visit www.JonCrimes.com today, subscribe to his email list and receive something extra special that really compliments this book and will help you grow your 'list' FAST!
Internet Channel Marketing
Secrets for developing a framework for effectively using the internet as a marketing channel
Fundamentals Of Marketing
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.
The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.
Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.
Visit the Companion website at www.routledge.com/textbooks/9780415370974
Broadband Satellite Communications For Internet Access
"This book is by far the most comprehensive and orderly treatment of the subject. It is the work of experts with a wealth of both theoretical and practical experience with the subject and its connecting disciplines. It is an integral work... concepts and notation are at the same consistent level throughout the book. Quality of Service (QoS) is an absolutely critical part of any telecommunication services. This work fills a gap in the literature of what possibilities there are for satellites in providing global Internet services." Excerpted from the Foreword by Raymond L. Pickholtz, The George Washington University
Broadband Satellite Communications for Internet Access is a systems engineering methodology for satellite communication networks. It discusses the implementation of Internet applications that involve network design issues usually addressed in standard organizations. Various protocols for IP- and ATM-based networks are examined and a comparative performance evaluation of different alternatives is described. This methodology can be applied to similar evaluations over any other transport medium.
This book, suitable as a teaching text as well as a reference, covers:
-Satellite networks: technology, history and broadband communication satellites planned and launched into service.
-Trends Analysis: satellite networks covering physical, MAC, IP, transport layer protocols with an emphasis on TCP enhancements to account for fading, errors, noise, Doppler shifts and nomadic behavior.
-Quality of Service (QoS): end-to-end QoS model, framework and architectures including IntServ, DiffServ and MPLS traffic engineering for satellite IP networks, application QoS mapping.
-Satellite IP: design and implementation, DiffServ based QoS performance models for TCP and UDP traffic for GEO and MEO configurations.
-Interactive Multimedia over Satellite: TDMA and CDMA based return channel protocol models and analysis for DVB-RCS networks.
-Satellite ATM: analysis of fundamental questions (e.g. buffer requirements, TCP/ATM, efficiency, fairness, and multiple access models).
-International Standards: definitions, processes and agreed objectives for satellite IP and satellite ATM networks-ITU-R, ITU-T, IETF, ETSI, ATM Forum.
Whether you're a researcher, systems engineer, or a telecommunications/network specialist, Broadband Satellite Communications for Internet Access provides a comprehensive perspective on satellite networks. It addresses the end-to-end protocol stack, satellite design principles, QoS methodologies and international standards for building satellite network systems for multimedia applications.
Small Business Marketing In A Week
Marketing your small business just got easier
It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,
there's no customer to serve and the product or service becomes redundant.
Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.
You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed
to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in.
You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.
- Sunday: Preparing the ground
- Monday: Attracting the right type of customers
- Tuesday: Keeping your customers longer
- Wednesday: Increasing customer loyalty and purchasing frequency
- Thursday: Increasing the value of your sales
- Friday: Getting new clients and better clients, faster
- Saturday: Measuring and managing your marketing activities
About the Author
John Sealey has run his own small business for over 13 years, providing marketing services to a wide variety of SMEs. He is an acknowledged expert in local internet and mobile marketing.
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