I wrote this book for two reasons. The first was to share what I now know so that others wouldn't have to make all the same mistakes I did. The second was to try to earn a little more money from the knowledge I have gained. This is not a get rich quick scheme. It's not a get rich slow scheme either. If I knew how to generate millions I wouldn't be spending time writing a book on internet marketing. I'd be sipping on a cold drink in some exotic location instead of hunched over a keyboard in my bedroom. This book contains the full details of the program that I have developed over years of trial, error, success and failure, to make an average of 500 a month with as little as 4 hours of work a week. You can follow along to establish your own reliable source of income.
The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. The book is tailored to meet the needs of marketing professionals as it focusses on market research methods and analytic techniques used by practitioners for refining marketing strategies, and taking day-to-day business decisions. It is ideal too for business management students who wish to pursue careers in consumer marketing.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
This book will provide critical insights into Internet governance through an in-depth examination of human rights law.
The term Internet governance is used to describe the interlinked processes that steer the growth and development of the Internet. The Internet is unique as a user-generated, international, decentralised technology that has evolved without strong State control and, as such, poses distinct regulatory challenges.
Given the pervasive nature of the Internet, its use increasingly brings implications for the protection of human rights. Equality of access, privacy and freedom of expression all need to be supported within a governance structure that is often dominated by State and commercial interests. Internet Governance: A Human Rights Perspective examines the regulatory framework and the role of the State, self-regulatory bodies and co-regulatory initiatives from the perspective of the protection of fundamental freedoms. The book will be in three main parts: the first will examine the international human rights framework with a focus on Internet development; the second will take specific rights in turn and present an in-depth analysis of key policy issues; and the third will bring these together to present a critical account of the potential for human rights debates to shape the future of the Internet.
This book will be of great interest to students and academics with an interest in IT law, Internet regulation and human rights law.
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