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Marketing Research

RRP $584.99

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This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.


Youtube Marketing

RRP $16.99

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Create your perfect channel! YouTube is one of the most popular sites on the Internet, but not all people are aware of the fact that it is also a great tool for making money and promoting your product. At the moment, over 1 billion people use it. YouTube provides access of your business to a greater number of remote customers. And this can give you an advantage over other businesses that do not include it in their marketing campaigns. But YouTube isn't just for businesses, individuals can use it as well. All you need is an idea what topics you will cover and the courage to do it. With this book, you are going to learn how to create and optimize your YouTube videos. You will gain skills how to grow your audience and engage it. You will also learn how to use YouTube for Marketing and the details involved in doing this the right way. Here Is A Preview Of What You'll Learn: How to use YouTube for marketing How to create a successful YouTube channel How to create high-quality video How to optimize your YouTube videos How to grow your audience and engage it How to avoid mistakes


Fundamentals Of Marketing

RRP $363.99

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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.

The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.

Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.

Visit the Companion website at www.routledge.com/textbooks/9780415370974


Music Distribution And The Internet

RRP $51.99

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There is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record companies, distribution companies and the consumer, the law relating to internet music distribution is extremely complex. Andrew Sparrow's Music Distribution and the Internet provides those connected to the music and media industries with a guide to the legal requirements they must meet, answering questions such as: ⢠How should you conclude contracts with consumers over the internet? ⢠What are the various legal terms and conditions that should govern the sale of physical product to online music buyers? ⢠How should a website user's personal information be handled? ⢠What limitations are there on the way this data may be used for ongoing marketing of an artist's work or the merchandise associated with it? ⢠What are the latest copyright laws in this area and how do they apply to the internet? The book provides practical advice on how to approach key relationships with the internet buying consumer and other online media providers. The law is explained in straightforward terms and applied throughout in a music business context. Music Distribution and the Internet is an essential reference for anyone seeking to exploit and protect their rights and those of their artists in the rapidly expanding, constantly evolving and fascinating arena that is new media.


Direct Marketing In A Week

RRP $19.99

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Learn in a week, what the experts learn in a lifetime.

Sunday: Why use direct mail?

Monday: Building and maintaining your database

Tuesday: The components of direct mail

Wednesday: Creative approaches

Thursday: Physical campaigns

Friday: Digital campaigns

Saturday: Integration and follow-up

About the Author

Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the U.K.

He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand.

He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre.

In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.



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Website Profits Articles

Website Profit Ebay Profit Website Money Internet Marketing
Internet Affiliate Affiliate Marketing Online Affiliate Internet Secrets
Profit Online Selling Online Marketing Online Clickbank
Facebook Google Marketing Tactics Money Machine

Website Profits Books

Website Profit Ebay Profit Website Money Internet Marketing
Internet Affiliate Affiliate Marketing Online Affiliate Internet Secrets
Profit Online Selling Online Marketing Online Clickbank
Facebook Google Marketing Tactics Money Machine

Website Profits





imageedit_5_3949838586

Website Investments