This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketingdecision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.
Information technology has become a constant presence in contemporary life, infiltrating community, business and state affairs. This book discusses the uses and problems of IT in both developing and advanced countries, focusing on the ways in which IT changes society without neglecting the problematic aspects of the Internet revolution such as computer crime and the lack of professionals with computer literacy, particularly from a developing country's perspective. It examines such issues as the characteristics of network economies, connectivity pricing, Internet access, regulation, changes in supply chains, IT gaps between supply and demand, productivity increases, and the digital divide. Emanuele Giovannetti, Mitsuhiro Kagami and Masatsugu Tsuji have gathered together a group of international experts in economics and trade who discuss the impact of this revolution globally, looking at countries or regions including the UK, EU, Central and Eastern Europe, USA, Japan, India, South Africa, Singapore, Malaysia, Thailand and China.
Website Profits Articles
Website Profits Books