Teaching and Learning Online, 2nd Edition, provides practical advice from academics, researchers, practitioners and designers who are currently engaged in defining, creating and delivering the increasingly important world of online learning. This powerful guide avoids trends in technology, instead focusing on the articulation and development of the learning theories that underpin the use of technology. The book covers:
Theory into practice - emerging models and understanding from academia
The second edition of this bestselling guide addresses key gaps in the available literature including the ethics of eLearning, emerging eLearning cultures, and cutting-edge design issues and pedagogies that will take us into the next decade of eLearning and future Web 3.0+ approaches.
If you are thinking about starting a home based business and love books then you need An Insider's Guide to Selling Books Online.Learn everything about selling books online. This book covers where to get your books, how to price them, describe them and ship them. The different marketplaces are rated and various tools and software programs are discussed. This books is useful for the beginner to expert online bookseller.The author goes over all of the mistakes he made in turning his hobby into a thriving business.
Additional online material can be found by clicking on the button above. 'A very practical text that provides professionals new to this arena with a good introduction to what they can expect to encounter in online work. The book contains numerous thought-provoking examples and exercises for those contemplating work in virtual arenas' - Terry Hanley, Lecturer in Counselling, University of Manchester. 'It's tempting to think that face-to-face experience translates straightforwardly to online work. But it doesn't. Jane Evans shows how many different aspects there are to counselling on-line! My advice would be, don't attempt it until you have worked through this book' - Professor Michael Jacobs, author of "Psychodynamic Counselling in Action". Counsellors - and other professionals who provide emotional support and guidance - are increasingly working online. The difference between online and face-to-face interaction with clients is vast and practitioners need to equip themselves with specialist knowledge and skills to ensure that they are being effective. "Online Counselling and Guidance Skills" is the first book to deal with the practicalities of this mode of working. It looks at how practitioners need to adapt their basic counselling skills to the online environment and guides them through the process of setting up, defining and maintaining a working relationship with a client within professional, ethical and legal boundaries. Case studies and extracts from online sessions show how the skills are put into practice, while practical exercises and points for further consideration help readers to develop their own knowledge and skills. Until now, books and articles have generally focused on the therapeutic work done by counsellors online. However, this book addresses people who use counselling skills in a wide range of contexts; including counselling, education, mental health, social care and careers guidance.
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.
This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
A non-linear wave is one of the fundamental objects of nature. They are inherent to aerodynamics and hydrodynamics, solid state physics and plasma physics, optics and field theory, chemistry reaction kinetics and population dynamics, nuclear physics and gravity. All non-linear waves can be divided into two parts: dispersive waves and dissipative ones. The history of investigation of these waves has been lasting about two centuries. In 1834 J. S. Russell discovered the extraordinary type of waves without the dispersive broadening. In 1965 N. J. Zabusky and M. D. Kruskal found that the Korteweg-de Vries equation has solutions of the solitary wave form. This solitary wave demonstrates the particle-like properties, i. e. , stability under propagation and the elastic interaction under collision of the solitary waves. These waves were named solitons. In succeeding years there has been a great deal of progress in understanding of soliton nature. Now solitons have become the primary components in many important problems of nonlinear wave dynamics. It should be noted that non-linear optics is the field, where all soliton features are exhibited to a great extent. This book had been designed as the tutorial to the theory of non-linear waves in optics. The first version was projected as the book covering all the problems in this field, both analytical and numerical methods, and results as well. However, it became evident in the process of work that this was not a real task.
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