Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.
More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.
This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Confused about how to make Email Marketing work for you and how it can make you money? Already using Email Marketing but want some great information on how to make it more effective? Welcome to the Email Marketing Informer. From the basics to the more advanced and a superb Bonus on the back pages, this book will give you the tools and the confidence to start your own highly successful Email Marketing Campaign. Some of the topics covered include: Getting the basics right! Types of email campaigns Breakdown of an effective email message Getting subscribers Traffic Keeping subscribers Advanced email marketing Jon also offers great continued support via email or his 'Internet Marketing Made Easy' Blog. Visit www.JonCrimes.com today, subscribe to his email list and receive something extra special that really compliments this book and will help you grow your 'list' FAST!
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organizations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this text, Dick Stroud looks at the business implications of the Internet at a strategic level. Without going into technical details, he looks at what is driving the development of the Internet and how it might impact on a number of aspects of an organization's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.
Does the idea of getting paid to teach put a smile on your face? Is it something that you've always wanted to do but have you been put off by the fear of how difficult it might be to get clients? Are you looking for a new career path and feel that tutoring might be a good option for you? Whether you're an existing or new tutor, the fact is that it's important to learn how to not just hone your teaching skills but become a natural at marketing your services correctly. In Smart Marketing For Tutors, you'll discover step-by-step methods for promoting your services using free, no-cost social media sites. Furthermore, you'll learn how to use these sites to position yourself as the go-to tutor in your field. If you've been held back by the thought of spending thousands on advertising or learning complex marketing tactics and instead want to learn highly effective and timeless marketing and promotion methods then this book is for you. Smart Marketing For Tutors will teach you: - How to attract high quality clients using free marketing tools. - How to use these tools and platforms to promote your business and brand. - Step-by-step methods for growing your online presence without paying for advertising. - The insight on what it takes to be a great tutor and why bad tutors never last in this profession. -Greater clarity on where you are now and the steps you need to take to get to where you want to be in your tutoring career.
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