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Most people waste money on Google AdWords because their product or service is wrong for AdWords or they fail to execute a smart AdWords campaign. After reading this book, you will know if your product or service is right for Google AdWords, and you will learn every phase of managing and executing a successful Google AdWords campaign so that you don't waste money on Google AdWords.
Why do I need a teacher when I've got Google? is just one of the challenging, controversial and thought-provoking questions Ian Gilbert poses in his long-awaited follow up to the classic Essential Motivation in the Classroom.
Questioning the unquestionable, this fully updated new edition will make you re-consider everything you thought you knew about teaching and learning, such as:
Are you simply preparing the next generation of unemployed accountants?
What do you do for the 'sweetcorn kids' who come out of the education system in pretty much the same state as when they went in?
What's the real point of school?
Exams - So whose bright idea was that?
Why 'EQ' is fast becoming the new 'IQ'.
What will your school policy be on brain-enhancing technologies?
Which is the odd one out between a hamster and a caravan?
With his customary combination of hard-hitting truths, practical classroom ideas and irreverent sense of humour, Ian Gilbert takes the reader on a breathless rollercoaster ride through burning issues of the twenty-first century, considering everything from the threats facing the world and the challenge of the BRIC economies to the link between eugenics and the 11+.
As wide-ranging and exhaustively-researched as it is entertaining and accessible, this book is designed to challenge teachers and inform them - as well as encourage them - as they strive to design a twenty-first century learning experience that really does bring the best out of all young people. After all, the future of the world may just depend on it
This is an Internet-linked, time-travelling, globe-trotting puzzle book in association with Google Earth, and follow up to The Great Global Puzzle Challenge.
You can travel back in time to some of the most significant events in human history.
You can discover where they took place and explore what those places look like today on Google Earth - then find vital clues to a secret destination!
Combining some of the most significant events in human history with the most exciting things to see on Google Earth, this is a fascinating and educational fusion of book and Internet.
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