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Ways To Improve Your Site with Google Analytics

Among all the free web site stats analyzer, I think Google analytics is the best solution for your site because of its utility, richness and depth analysis. You are able to make informed editorial, navigational and page design decisions to boost your site's traffic and effectiveness with the data that Google gives you. Signup & installation Google Analytics was launched in 2005; growth was initially slow due to the frustrating waiting list system initiated by Google to avoid over stretching their servers. Now the waiting list has been removed and anybody can sign up to use this great service. You just need to visit Google analytics and signup for free Google analytics account. Once your account is set up, to get Google Analytics tracking your site's page views, drop a snippet of JavaScript onto your site's pages (much like Sitemeter.

) The guide should help you find your way around the new system. You just have to copy paste the JavaScript in the pages you want Google to track. E. _uacct = "UA-13541654-30"; urchinTracker(); If you're a blogger, just include the Google Analytics code into all your blogging software's templates.

Powerful report generating tool Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support to view AdWords ROI metrics without importing cost data or add keyword tracking codes. If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, by saving you time. There are various ways to track your different needs for your site. If your site allows downloads you can keep record of your downloads by simply adding a script in your site. E. Tracking ecommerce site Tracking where your visitor come from is the most important thing you should know. You come to know from which search engine visitors come searching for your site.

Sales reports by traffic sources can be found under the "Traffic Sources > All Traffic Sources" section of the menu. Tracking your sales To track your sales you will need to use server side script on your confirmation page (the page people see after they complete a transaction on your site) to populate a form in the following format: body onLoad="javascript:__utmSetTrans()"> UTM:T|[order-id]|[affiliation]| [total]|[tax]| [shipping]|[city]|[state]|[country] UTM:I|[order-id]|[sku/code]|[productname]|[category]|[price]| [quantity] Example UTM:T|34535|Main Store|111108.06|8467.06|10.00|San Diego|CA|USA UTM:I|34535|XF-1024|Urchin T-Shirt|Shirts|11399.00|9 UTM:I|34535|CU-3424|Urchin Drink Holder|Accessories|20.00|2 Once you have populated the form, GA will start tracking your sales right away. Redesign of your site If you are planning to redesign your site and want to keep your screen resolution according to the most commonly used resolution, according to different browsers or flash installed ask Google analytics for your queries. Just go to ‘web design parameters’ for all the valuable data you want! Above listed features is only the scratch of Google analytics. According to me Google analytics is one of the best web sites analyzing report generating tool build so far.

If you have not used Google analytics yet try it and I am sure you will love its rich features.


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